I film.I build AI tools.I race.
Films and content for brands. AI tools that take busywork off your team. Racing is where I test both.
nextsim to real, ep. 3
30 sep, @simitstudios
What I do
film
Launch films, company films, events and monthly content for brands, with YouTube channels run end to end.
Launch films for Sim-Lab. Event films for The Fascia Guide.
tools
Apps and assistants I build and keep running, made for my own work first.
CreatorScope, live at creatorscope.studio.
racing
My endurance team in the sim, and a season with Sim-Lab from the rig to a real 8-hour race.
DNRT 8 hours, TT Circuit Assen, 26 Sep 2026.
Photo: Stephan Luijcx.
I film for brands.
Launch films, company films, events and a steady flow of content every month, cut for every place you post.
Introducing the DDS TorqueSyncfor Sim-LabLaunch film, 2026, 4.9K views
Introducing the GTSL Profor Sim-LabLaunch film, 2026, 4.1K views
I Never Raced Until I Built Sim-Labfor Sim-LabFounder film, 2026, 1.3K views
Where Are Your Boundaries? Neil Theisefor The Fascia GuideEvent film, 2026, 10.2K views
4 People Try the Sim-Lab DDS TorqueSyncOwn channelReview, 2026, 23.1K views
FatBlackCat PurrPro pedalsOwn channelReview, 2026, 20.9K views
I build AI tools for teams.
I built them for my own work first. Then I build the same kind of tool for companies.
Live, own product
Plans a YouTube channel and drafts scripts in the creator's own voice.
Sorts hours of interviews and B‑roll by what is said and lays a first cut into DaVinci Resolve.
In use, own tool
Live, own team
Runs my racing team's season: sign-ups, points and results, in Discord and on the web.
Live, for The Fascia Guide
One thumbnail style across a 95-video catalogue. The images are AI-made and labelled that way.
A field-sales app and a sales tracker, built for two companies' teams.
Shown on a call with demo data.
Live, client builds
AI projects for companies run through Smedja, my software studio.
I race, in the sim and for real.
Reinholdssons presents From Sim to Real Life, with Sim-Lab
17 films, August to December 2026. I go from the sim to a real 8-hour race. Sim-Lab's founder goes for the Nürburgring 24 hours in 2027.
Official trailer10 Aug 2026, 314 views
Ep. 1, It Started With a Text14 Aug 2026, 10.7K views- I Never Raced Until I Built Sim-Lab26 Aug 2026, on Sim-Lab's channel, 1.3K views
Ep. 2, What Sim Racing Can't Teach You4 Sep 2026, 3K views
Sim It eSports Racing, the endurance team I run in iRacing and Le Mans Ultimate.
A production of Reinholdsson Media House B.V. for Sim It Studios and Sim-Lab.
how my films get made
shoot
LUMIX cameras on set, onboard cameras in the race car.
cut
Edited and graded in DaVinci Resolve. RoughCut, my own tool, sorts the footage and builds a first cut.
package
Titles and thumbnails in one system, like the one I built for Sim-Lab's channel.
check
CreatorScope tests a title against what the channel's viewers already watch.
publish
Out on YouTube and every social format.
Monthly clients run on the same setup.
How a retainer runsAbout me
I'm Alex Reinholdsson, a Swedish filmmaker living in the Netherlands. I make films and content for brands as Reinholdssons, and I still shoot and edit most of them myself. I run two YouTube channels, @AlexReinholdsson on filmmaking and @simitstudios on sim racing. I build AI tools like CreatorScope and RoughCut because my own productions needed them. And I race with Sim It eSports, this year for real, on camera for Sim-Lab.
Panasonic LUMIX ambassador, 2024. Working in the Netherlands, Sweden and Belgium.
what are you making next?
Bring the product, the problem or the idea. 30 minutes on a call.
Sim racing brands, teams and sponsors.